AI Insights · Timothy · October 2025
Top Free-to-Play Games in Italy: Q3 2025 Performance
Explore the performance trends of the top free-to-play games in Italy during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the Italian market saw significant activity among the top free-to-play games on a unified platform. Data sourced from Sensor Tower provides insights into these trends.
Coin Master from Moon Active showed a stable weekly revenue, peaking at approximately $890K at the start of the quarter and maintaining around $800K towards the end. Weekly downloads experienced a decline, starting at about 4.9K and settling around 3.2K. Meanwhile, active users grew from 128K to 143K in mid-quarter before a slight dip to 142K by the quarter's close.
Royal Match, published by Dream Games, had a consistent weekly revenue, with figures starting at $660K and ending at $515K. Downloads showed a noticeable increase, peaking at 27.7K in late August. Active user numbers began at 922K, gradually decreasing to 790K.
Clash Royale by Supercell saw a significant rise in revenue, starting at $161K and reaching up to $548K. The game experienced a steady increase in downloads, peaking at 59.9K in early September. Active users consistently grew, starting from 2M and ending at over 3M.
MONOPOLY GO! from Scopely, Inc. maintained a steady revenue trend, hovering around $350K. Downloads peaked at 13.1K in late July before tapering off to 7.4K by the end of September. The game saw a decline in active users, from 226K to 170K.
Lastly, Candy Crush Saga by King experienced an upward trend in revenue, with figures rising from $445K to $590K. Downloads peaked at 20.6K mid-quarter, and active users saw a modest increase, starting at 954K and peaking at over 1.1M in late August.
For more detailed insights into these trends, visit Sensor Tower's platform.
